During World War II, there were strict currency restrictions, which limited the amount of imported giftware Iceland could take in. But paper itself was less restricted than other items, so this really led to books being seen as an ideal gift. Add that to the traditionally strong literary sector in Iceland, and the annual Book Flood really began in earnest.
As Christmas nears, sometime around the end of October-beginning of November, a catalog is delivered to every house in Iceland, detailing the books available for that year.
Iceland now represents one of the strongest book publishing countries in the world....and one of the strongest book-giving.
With that in mind, I wish you all a Joyous Jolabokaflod.....happy reading!