Thursday, February 3, 2011

Study Says Children's Books Secure

With all the news about ebooks and IT and the affects on the publishing industry, a new study carries out by the ABA shows that children's books are going to be 'a very secure category in the marketplace.' The study further goes on to say how libraries and bookshops continue to play a significant role in helping young children discover books and add that 75% of children's books are purchased in a physical bookshop (as opposed to online purchases.) A lot of the study's revelations came as little surprise. However, perhaps the most astonishing statistic brought to light was.... books outranked all other media in importance to young children. Fantastic!
http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/45943-what-do-children-s-book-consumers-want-.html?utm_source=Publishers+Weekly%27s+Children%27s+Bookshelf&utm_campaign=ba1d57c6b7-UA-15906914-1&utm_medium=email

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